Jul 20, · Penetration pricing is a marketing strategy used by businesses to attract customers to a new product or service. Penetration pricing includes presenting a low price for a .
Penetration Pricing Strategy by Dana Griffin; Updated March 21, Go deep with low prices and gain new customers, but be careful that you don't lose profits.
Aug 13, · Market penetration pricing refers to a strategy in which the price of a product is set low following its introduction in the market. Once the product has found a market segment, the business raises prices to a more reasonable and expected level/5(11).